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Trends Shaping Family Entertainment
April 2026 • Edition 1

10 Weeks to Summer

Summer is 10 weeks out. Your competitors are already locking in their next amenity play—and two trends are making the decision easy. Electric go-kart racing is turning unused floor space into high-margin adrenaline zones, while pickleball courts are converting faster than any resort amenity in a decade. Both are low-capex, high-return, and guests are actively searching for them. Here’s your insider look at what’s moving the needle this spring.

Electric Go-Kart Racing:
Zero Emissions, Maximum Revenue
Diverse families racing electric go-karts on a sleek indoor track inside a luxury resort entertainment wing
Traditional Arcade
$18
Avg per-visit spend
VS
Electric Karting
$65
Avg per-visit spend

Picture a sleek trackside lounge—guests sipping craft cocktails between heats on a whisper-quiet electric circuit inside your entertainment wing. The indoor karting market hit $1.28 billion in 2024 and is racing toward $2.15 billion by 2032 at a 6.7% CAGR.[1] Electric karts now own 53.4% of the segment—zero emissions mean they work inside premium hospitality settings where gas karts never could. Operators report $50–75 per-visit spending with 40–60 minute dwell times, and corporate group bookings drive nearly 40% of revenue.

Takeaway: Bundle trackside VIP suites with F&B packages for $150+ group minimums—turning a single attraction into a full-evening anchor.

Pickleball Courts:
The Fastest-Converting Resort Amenity in a Decade
Multigenerational group playing pickleball on resort courts with mountain views
Upscale courtside lounge with guests socializing over food and drinks between pickleball matches
15.3%
Annual growth rate (CAGR) of the global pickleball market through 2034

Resorts are converting tennis courts to pickleball faster than any amenity pivot in recent memory. The market hit $2.2 billion in 2024 and is projected to reach $9.1 billion by 2034.[2] Hotel and resort facilities lead all sub-segments at 16.2% growth. Four courts fit on one tennis court, multiplying bookable sessions. Black Desert Resort unveiled 21 courts this spring.

Takeaway: Courtside F&B service is turning a $12 game into a $60+ per-guest experience.

Elevated Customer Experience
Aligning World-Class Facilities with Exceptional, Consistent Service
Scott Wozniak, ASP’s customer experience strategist and former Chick-fil-A design lead, shares a principle that changed how he measures greatness.
Quick Tip: Measure Against Your Potential, Not Your Competitors
01
Define Your Standard
Stop benchmarking against competitors. Define excellence based on your property’s unique potential.
02
Post a Potential Score
Ask your team daily: “On a scale of 1–10, how close are we to OUR best?”
03
Challenge Complacency
When you feel ahead, ask: “Have we reached our full potential?” The gap is the only metric that matters.
Gains? Your team stops chasing industry averages and starts reaching for something only they can achieve.

Click here for the expanded article.

You’ve Already Started Thinking About It. Let’s Turn That Into a Plan.

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Sources:
[1] Verified Market Research, Indoor Karting Market Report 2024–2032.
[2] Market.us, Global Pickleball Market Analysis, 2024–2034.